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About Us

Welcome to Apricot Lane Boutique! We are an independetly owned boutique in beautiful Missoula, Montana and this year is our ninth year as part of the Missoula business community and as part of our wonderful home, the Southgate Mall. Our owner Whitney began her career as a stylist on the sales floor and worked her way up to buyer, junior partner and this past year was her first year as Apricot Lane Missoula's sole owner! 
Our brand is centered on uplifting women of all ages, sizes and backgrounds through fashion, no matter what their style or taste may be. We wholeheartedly believe that women who look good, feel good and women who feel good are empowered to go out into the world and DO good in their own special ways. Our store carries a limited stock of all our items, which are personally curated by our buyers and stylists to be what THIS community wants to wear. We strive to know our customers' and community's style so we can dress Missoula best. We also love to give back and support our community through partnerships with charities, volunteer work and positivity. 
We hope you enjoy the Apricot Lane Missoula experience, we've worked so hard to select these special pieces for you, our customers, our fans, our favorite people in the world.
-Whitney and the AL Missoula Team